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Our favorite product releases this week: Parade, Samsung,...
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Aug 12, 2022
There are a ton of great products that drop every week — and we’re here, as always, to keep you up to date on the best of...
Problem
The sock market is massive, yet filled with junk
Why are most socks sold in plastic bags of
12 pairs? Because they wear easily, get holes,
and are made from cheap & unsustainable materials.
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Most socks don't help alleviate
tired, swollen, and achy legs & feet
We put a lot of stress on our legs and feet:
Chances are that you've experienced this type of pain and discomfort, but it doesn't have to be that way. Our feet do so much for us — especially when we're active. Consumers are signaling that they're ready to give their feet some love.
Solution
Introducing Comrad
We're owning compression as a revolution in wellness and functional socks and apparel.
Comrad supports you to feel, perform,
and recover optimally... just by wearing a pair of socks
The benefits are clear
Improving circulation can benefit your health and daily routines in various ways. Many of our customers report feeling better, more energized, and able to do more of what they love.
So who can benefit from wearing compression socks? Everybody.
These aren't your standard compression socks. We've designed them for support, comfort, and style across dozens of use cases.
How our graduated compression works
Product
The health benefits of a medical sock, performance of an athletic sock, and comfort of a casual sock
We've taken a scientifically-proven way to improve circulation, and infused it into the most comfortable and versatile everyday socks.
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The Companions
Knee-High Compression Socks
Designed for: everyday wear, travel, exercise, recovery, pain relief
Compression level: moderate-to-firm graduated compression
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The Allies
Ankle Compression Socks
Designed for: sweaty workouts, plantar fasciitis, pain relief
Compression Level: targeted compression
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In an effort to reinvent a staple of the sock drawer...
...we recently launched The Crew and No-Show:
Designed for: casual everyday wear, light athletic wear.
Compression Level: targeted compression at arch and ankle
The Science of Comrad Compression
Lab-tested and Certified
Tested with 3rd-party lab equipment for the most accurate compression levels and fabrication. Our fabrics and manufacturing processes meet the highest levels of certification for quality and sustainability.
Traction
On track to hit
$10M in 2022
In 4 years, Comrad has become one
of the fastest-growing sock brands in the US
- Used and loved by an avid group of wellness enthusiasts, travelers, runners, cyclists, pregnant women, and those who are seeking relief and support.
- Recommended by leading health advocates and physicians
- Put to the test by professional athletes and Olympians.
Comrad Annual Revenue
* Click here for important information regarding Financial Projections which are not guaranteed.
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Winner of America's Big Deal on USA Network.
Sold over $19K+ in socks in 90 seconds
A unique live business game show that aired in December 2021, where contestants had 90 seconds to pitch their product to a live audience that could purchase the product.
We achieved the highest sales volume of all 40 brands across 10 episodes in season 1.
After our pitch, a bidding war ensued and Comrad received the largest offers in show history – two $250,000 offers to carry Comrad from the nation's top retailers.
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Customers
Our customers need our product for their health or occupation
—
300K+ customers, 20K+ reviews with a 4.8 rating
Comrad has built an extremely loyal community of companions that use our product to feel their best every day....whether at work, exercising, or recovering.
Business model
Direct-to-consumer focus with an expanding footprint in retail and on Amazon
- Our core DTC business (comradsocks.com) has strong margins, retention, and growth at a first-order profitability level.
- We launched wholesale in 2022 and have already closed deals with 4 major national retailers.
- Amazon is on track for 300% YoY sales growth in 2022.
* Click here for important information regarding Financial Projections which are not guaranteed.
Market
Massive $48B
global sock market
With room for a wellness-driven, planet-friendly, quality product offering that is leading innovation in the category.
- The Global Socks Market was valued at $48B in 2020
- North America represents roughly 27% of the Global Sock Market
- The market is forecast to grow at a CAGR of 6% from 2021 to 2025, to $63B globally
Competition
We make the best socks
A quick side-by-side comparison:
Vision and strategy
Our mission: improve health through supportive and functional wearables
We are fundraising from our active community of evangelists to achieve our goal of improving the health of 1,000,000 people by 2025.
While Comrad is initially targeting the $13B sock market, there is a massive and adjacent opportunity for functional compression across support sleeves, braces, and apparel.
Impact
The Comrad Cares program has donated to causes that serve & support others
It's part of our DNA to give back to people and causes that support our mission. No marketing gimmicks here.
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We've donated over 20K+ pairs and PPE to medical professionals during COVID, and continue to donate to those who serve others.
In addition, we support organizations and causes that have a meaningful impact, including Autism, Australian bush fires, Special Olympics, Pride, Cardiovascular Research Foundation, etc.
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Smaller Footprints 👣
Better Planet 🌍
All packaging is 100% recyclable or compostable.- We use ZERO plastic in products and packaging.
- Our staple products include recycled cotton and sustainable fabrics.
- Our manufacturing and materials meet the highest ethical and environmental standards in the industry.
Funding
Capital-efficient with committed investors
With only $2.2M raised to date and over $17M in all-time sales (as of 8/20/22) our business has been extremely capital-efficient. We've focused on value-add angel investors and small organizations to be true companions in supporting the business.
We have over 25 investors including healthcare leaders, physicians, professional athletes, Fortune 500 CEOs, and top-tier CPG founders and operators including Josh Resnick and Rosie O'Neill (Founders of Sugarfina), Larry Cohen (Medical Device Entrepreneur, ex- VP at Johnson & Johnson), and Rob Pollock (prev CEO of Assurant NYSE:AIZ), and dozens more.
Leadership
We are led by an experienced team of operators from the best brands in the world
